Thursday 2 February 2017

Majolica Majorca Spring 2017 and New Spokesmodel

Majolica Majorca has announced model/actress Tamashiro Tina as its new spokesmodel starting from 21 February. Previously ViVi magazine's youngest exclusive model at the age of 14, Tamashiro starred in the short video clip released by Majolica in November 2016. It racked up over 1.2 million views within 3 days. What's odd is that there does not appear to be any new products for Spring 2017 and the campaign will merely re-promote the Lash Expander Long Long Long mascara. It befuddles the mind why the brand continues to spend more on fancy marketing instead of actual product development to satisfy its massive fan base.


2 comments:

Citrine said...

Lmao at the song (and the hired a professional singer/orchestra for it).

While I wish they come up with something new, I am grateful they are not changing anything with crazy revamp (cough Anna Sui cough) when they run out of ideas...Anna Sui now is the same old products from 7-8 years ago with hedious packaging...

Haru said...

I feel like Majolica also tends to recycle their products, like repackaging their Nude Make Gel recently for the Holiday 2016 collection (didn't get around to posting about it). Even their mascaras all sound the same after awhile. Anna Sui is pretty sad to look at now. I'll just wait for the next brand renewal, which should come around in a couple of years.